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HomeTownRent is an international network of over 2,000 locally branded websites advertising apartments and homes for rent. With powerhouse local sites such as and, the HomeTownRent network is a key player in hundreds of local rental markets.

In early 2008, HomeTownRent brought us on board to help them fix their aging website network. Pages took over 15 seconds to load, their code-base was increasingly difficult to manage, and their existing staff were unable to solve the problem.

We helped them design and implement a caching strategy to address response times, bringing page loads down under two seconds. We identified numerous deficiencies in their code, and worked with their staff to begin addressing them. Eventually, we came on board to assist ongoingly with development, strategy, staffing, and overall system architecture.

Over our 28 month engagement, we:

  • Helped adjust staff through hiring additional, highly qualified developers
  • Lead the redesign of their Property Manager tools and UI to take advantage of AJAX and other modern technologies
  • Lead their migration to a more competitive hosting company, saving thousands of dollars a month
  • Cleaned up their internal code to remove thousands of lines of legacy code while increasing ease of maintenance and functionality
  • Refactored their database to remove redundancy and speed performance
  • Developed a flexible XML import system leading to lucrative partnerships with other rental sites

Irongaze is proud to have assisted HomeTownRent in their efforts to become the leading rental website in the US and abroad.

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Services Provided

  • Technology Consulting
  • System Architecture
  • Custom Development
  • Hosting Analysis
  • UI Design

View It Live


Screenshots - one of thousands of HomeTownRent sites
Irongaze-designed manager dashboard, showing all relevant listing info